it into philanthropy, countries like brazil. ♪ >> the atmosphere at world cup is like nothing else. it's electric. ♪ you get that red bull kaleidoscope of all the differ napgss coming together. football is the only worldwide spot, really. in 2004, that was, saw all the fans around, like a little army. an untapped army. some of the children that love football the most are from very poor area, and astarted asking myself, what can could i do if i could mobilize some of these people to do some good? we bring people to the world cup. they get to watch games, send a huge chunk of our heim, local charities that work with children, how can we help you? three classrooms. to come and do this for us, for the children. this is a world cup spirit. >> brazil, we've got about 300 volunteers from about 12 countries. within a couple of days, part of the team, full of fun and, would go really hard. >> oh, hey! >> when we in1re679 vest in thes for long term, love the players, it gets in their blood. that's what we're about. >> my second go. this time my son has come with me. bonding and building things together.